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Short for pay per click, PPC is an Internet marketing formula used to price online advertisements. In PPC service the online advertisers will pay Internet Publishers the agreed upon PPC rate when an ad is clicked on, regardless if a sale is made or not. With pay per click in search engine advertising, the advertiser would typically bid on a keyword so the PPC rate changes. On single website -- or network of content websites -- the site publisher would usually set a fixed pay per click rate. Also called cost-per-click (CPC).
Our vision as a pay per click service provider is to help small and medium-sized business, and agencies on behalf of other various businesses, drive exceptional results by leveraging the power of search. Our goal as a leading pay per click advertising company is to help businesses optimize search engine marketing effectiveness in order that they may acquire more customers at significantly lower costs.
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Everything starts with a keyword: that’s the word that a person types into the search engine, and which triggers your ad to be shown on the results page. Google, for example, offers a tool called Keyword Planner which helps you discover new keywords, compare keyword trends and create a plan, so that you reach the right customers as cost-effectively as possible. This may also include defining negative keywords: terms that filter out unwanted clicks.
Once you’ve got a list, it’s necessary to balance the value of each keyword to the cost that you’ll pay for each click.
Write your ads to appeal directly to what your potential guest wants to accomplish. Offer useful information: include specific price information, discounts or other numbers in the headline. Remember that travel and hotel stays are emotional decisions for most people; don’t be afraid to use emotional language in your text.
Be precise & focus on the real-world benefits that you offer your guests. Use language that empowers your customers to take action, by making it clear what the next steps are.
Now that you’ve got the fundamentals of your PPC campaign ready, it’s important to define the parameters. First and foremost, what is your budget? Define your total budget for the campaign time period, and use this to calculate your daily spending limit. Determine how much you can bid for your most important keywords. Based on a cost-benefit analysis, select what times your want your ads to run and in what geographic locations. You can also define whether a specific ad should run on mobile devices only, desktops only, or universally.
Check that the website address (URL) displayed in your ad accurately matches the URL of your landing page.
Once you’re set up, you’ll quickly find that your PPC campaigns need smart management. So it’s a good idea to familiarise yourself with the available management tools. Google AdWords offers Manager Account, a tool that provides a useful overview of all your ads and makes it easy to track the performance of your campaign. It lets you see what is working, and also fix what isn’t working. It also helps keep track of your spending. If you’re planning to expand your PPC strategy, you may wish to download Google’s AdWords Editor, a free application for managing complex AdWords accounts.
It helps you manage you ads so you can quickly make changes to all of your accounts. It also offers up-to-date statistics on all of your campaigns.
Research shows that more than half of hotel searches are now conducted on mobile devices. It’s essential that your PPC campaign performs smoothly on all major mobile-phone brands and tablets. Even more importantly, the landing page of your ad and your entire hotel website must have a well-functioning mobile version.
You can check whether your website is mobile-friendly by using this handy tool from Google.
Our Company is expert in the detailed keyword analysis in terms of pay per click management in the digital marketing. Our vision as a pay per click management company is to help small and medium-sized business, and agencies on behalf of other various businesses.VIEW DETAILS
PPC advertising has the potential to deliver targeted traffic, but it takes technical know-how to do it properly. Even marketing veterans can make mistakes when they enter into a new market, or start selling a new product with PPC.VIEW DETAILS
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